Development of the Disco Sound (Continued)
We can try to explain the startling transience of these and many other disco artists by the fact that the rock-leaning record executives of the majors were notably reluctant to set up disco departments to help provide the genre's artists with a more consistent national profile.
Instrumentalists and vocalists remained integral to the disco sound, yet as the 1970s unfolded, a group of engineers, producers, and remixers began to play a dominant role. Among this group, Giorgio Moroder and Alec Costandinos enjoyed reasonably successful artist careers, but the influential engineer Bob Blank and groundbreaking remixers such as Walter Gibbons, François Kevorkian, Tom Moulton, and Larry Levan remained notably anonymous. Moulton spearheaded the art of remixing by reconstructing and extending records by artists such as BT Express, Don Downing, Gloria Gaynor, Patti Jo, and South Shore Commission to make them more dance-floor friendly (often to the dismay of the recording artist). He also inadvertently recorded the first twelve-inch single SIDE NOTEThe twelve-inch LP (Long Playing), also referred to as 12", is equivalent to one side of an LP or about 23 minutes. when he placed a mix of the Al Downing song " I'll Be Holding On " (1974) on a twelve-inch blank and was struck by the resulting increase in volume and sound quality. The twelve-inch single became one of the critical innovations of disco designed to facilitate the circulation of extended records that could satisfy the needs of DJs and dancers. Salsoul Records commodified the iconic format for the first time when it released a commercially available twelve-inch remix of " Ten Percent" (1976) by Double Exposure.